Monday, September 14, 2009

You want a Texas themed coffee????

Sometimes being creative in our business comes easy - like how we blend coffees, how we talk about our passion of the specialty coffee industry or how we promote our brand. Sometimes its hard - like the other night when we were trying to come up with a name for a great new blend we have that needed a Texas themed name. That night, after brainstorming at the end of a very long day, we had it - done - off to the printer - finis. Unfortunatly there was a 'next morning' in this tale where I arrived in the office to see that our brilliant late night submission really sucked - truly - and would never work for what we intended it to be. It was a 'what were we thinking' sort of scenario.

What do we do? Our much more brilliant conclusion was to approach our friends and believe me, Kohana Coffee has some creative ones. I put the info on Facebook mid morning and had a skattering of suggestions by mid afternoon. Again, I prompted, and then the magic began. It was like a Texas tornado - ideas flying right and left, swirling at times. And they were GREAT. Ok, some of them were bad in a very humorous sort of way but more were great than bad. Eureka - after about 90 posts we had a winner.

Thanks to all that joined in the fun; Kristin Schell, Marye Audet, Stephanie Schmidt-Shipp and Steve Dean were the biggest contributors - with Marye Audet's submission ALAMO JOE being the winner. You guys were awesome - I mean it - and we couldn't have done it without you. Everyone involved is getting a sample of the new blend as a thank you!

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